A report by Transparency Market Research has estimated that Africa’s printer market value will have grown to $4.18 billion (about R44 billion) by 2019. This is largely due to the increased demand for multi-function printers and managed print services in SMEs and corporate and government sectors.
As more printers with advanced technology are coming to the market, people are feeling the need to replace their older devices, which fuels market growth. The shift in workflow from hard copy to digital, however, is slowing the sales of printers and printer cartridges.
Laser printer and toner cartridge sales accounted for 76.8% of the market share in 2012 and is expected to see the highest growth over the next few years as the demand for Multi-Function Printers (MFPs) grows. Inkjet printers and ink cartridges are seeing higher demand in the large-format segment due to environmental friendliness and better colour effects.
Another factor contributing to the printer market’s growth is the shift from black and white to colour printing. Additionally, more than one third of African countries have a GDP growth rate of over 6%, which is attracting printer companies to these markets as more developed markets, like Europe and America, are becoming saturated.
South Africa is expected to have the highest growth by 2019, as it had the largest share of the printer market in 2012 (20.8%). This is mainly due to demand for Managed Print Services (MPS) as well as large-format printers and MFPs.
Botswana is also expected to see major growth in its printer market due to the increased use of laser colour printers and MFPs in the growing telecoms, banking and finance sectors.
The report also includes revenue estimates from 2013 to 2019 for all types of printers, including laser, inkjet and dot-matrix, across African countries such as South Africa, Angola, Botswana, Madagascar, Namibia, Zambia, Tanzania, Zimbabwe and Mozambique.
You can see a summary of the report here.