In 2010 Brother launched its Eco Rewards printer cartridge recycling programme in partnership with Cool Earth, a rainforest sustainability charity. In return for recycling your Brother toner and ink cartridges, they promised to protect trees in endangered rainforests.
Over the last five years, over 1.3 million trees in Peruvian rainforests have been protected thanks to Brother customers returning almost 6 million ink and toner cartridges. This translates to roughly 2 270 acres of rainforest being saved.
The printer manufacturer is celebrating the fifth anniversary of the Eco Rewards programme and its partnership with Cool Earth. According to Geoff Lockton, Executive Director of Corporate Governance at Brother International Europe, “Rainforest destruction has a massive impact on climate change and the funding we’ve provided is helping to reduce carbon emissions caused by deforestation.”
He went on to say that “Our customers have really embraced the return and recycle scheme – ensuring their used ink and toner cartridges and drums are disposed of and recycled responsibly, while at the same time playing an important part in our Cool Earth pledge to support the fantastic work the charity does.”
Brother has also created an internal Eco Points scheme for their 1 280 employees across Europe and are actively encouraging them to take part and increase the company’s contribution to Cool Earth.
Brother's recycling scheme joins those of other printer manufacturers like HP, Lexmark and Canon in their efforts to make printing more sustainable.
Source: Europe Outlook