The Anti-Counterfeiting Africa Conference was held over 2 days from 3 April 2014. The aim of the conference was to highlight the negative effects that counterfeit goods had on the economy of African nations. Law enforcement agencies, government officials and representatives from agencies responsible for anti-counterfeiting were present at the Johannesburg conference.
During the course of the conference, representatives from HP outlined ways in which to fight counterfeiting. Fabrice Campoy, HP Africa’s Printing and Personal Systems director, said that Africa has long been a target market for counterfeit goods and is now being used as a transit route for the counterfeit market.
Due to this, African nations are becoming more aware of the challenges that the trade in counterfeit goods represents to their economies and their citizens. Counterfeit good pose a threat to businesses and global trade markets through lost revenue and damage to a brand’s reputation.
So how badly does the sale and distribution of counterfeit goods affect people?
In a report by CTI titled ‘Effects of Counterfeit and Substandard Goods in Tanzania’, it is estimated that Tanzania is losing between 15% and 20% of its total domestic revenue to the counterfeit trade.
The conference brought together those most affected by counterfeiting, including anti-counterfeiting policy makers and brands like Unilever and Nike. Mr Campoy said that the HP Anti-counterfeiting Programme works hard to protect partners and customers, through close collaboration with law enforcement agencies around the world.
The programme regularly conducts investigations, search and seizure operations and unannounced inspections to ensure that counterfeit HP ink cartridges and toner cartridges are not being sold to customers in Africa, the Middle East and Europe.