Following the spilt of their PC and Printer division from their Enterprise solutions division (see HP Set To Make PC and Printer Division a Separate Company for more information), Hewlett-Packard Enterprise has unveiled their new corporate branding.
In a blog post released on Wednesday, 15 April, Meg Whitman, Hewlett-Packard Enterprise’s CEO, showed off the new look and explained the choices they made in coming up with their new logo design.
According to Whitman, the company needed a new design “that would express our renewed commitment to focus and simplicity. And we needed a logo that would be as transformative, flexible and agile as we are becoming, while standing out from the pack.”
The simplicity of the new look also symbolises how easy it will be to deal with the enterprise solutions division, Hewlett-Packard Enterprise will be “easy to do business with and precise in our work, our engineering and our innovation”.
The new logo is not the only change that the new division brought with it. The Hewlett-Packard name itself is being revived. While the PC and printer division will remain HP, the new division will proudly display the old name.
Whitman brings attention to the new name as well. “Take a look at the name… in the new design. This is the first time in our history that the two t’s in Hewlett connect. That connection is symbolic of the partnership we will forge with our customers, partners, and our employees,” says Whitman.
Source: HP Next