A document leaked to technology website Myce shows that Samsung is aiming to become the biggest player in the printing market by 2020. Samsung is currently the fifth largest printing manufacturer with a market share of only 5%, after HP, Canon, Epson and Brother.
According to the document, Samsung states that they are the only company that can provide a seamless digital integration and workflow. Samsung printers and toner cartridges are well known already for their reliability and user friendliness, and with the launch of their new NFC-enabled printer range, they could very well come to dominate the SME printing market.
According to Samsung’s printing solutions sales and marketing team vice-president, Hyesung Ha, printing technology will spearhead the company’s growth over the next few years. Ha has said that they are seeking ways in which to expand the working life of printers beyond the traditional three to four year lifespan. It may be possible that printer cartridges and consumables as well as serviceable mechanical parts could help to extend a printer’s working life to up to 10 years.
Some critics have pointed out that while Samsung’s dominance of the printer industry could be a possibility, they may just fall short in one respect. Canon and HP are known for producing reliable and fast ink printers, and although the ink cartridges may be on the expensive side, consumers are more likely to use them than they would toner printers and toner cartridges.
Samsung has always been more focussed on producing multi-function toner printers and toner cartridges and it is highly likely that Samsung would use proprietary technology that would make their printers incompatible with devices produced by other manufacturers.
Whether Samsung does become a dominant player in the printer market remains to be seen. With the increasing growth in popularity of Samsung printers and Samsung toner cartridges, it seems that they may be well on the way to that dominance.