Remanufactured goods get a bad rap sometimes. A study conducted by Meg Meloy and V. Daniel R. Guide Jr from the Penn State Smeal College of Business, asked why more consumers are not using remanufactured products and found that consumers perceive many categories of remanufactured products as dirty and disgusting due to being previously owned or used.
This disgust is particularly strong when it comes to remanufactured goods intended for food preparation and personal care. Consumers are often more likely to use remanufactured technology products, like smartphones or printer cartridges. However, remanufactured goods currently only account for 5% to 10% of the market worldwide.
But why should you use remanufactured goods?
Usually, they are more environmentally friendly. Take a remanufactured ink cartridge, for instance. Due to the way the ink cartridge is reused, we save about 89 millilitres of oil per cartridge and reduce the amount of plastic in landfills. Remanufacturing, combined with recycling programmes, also reduces CO2 emissions.
Despite this, the study found that consumers who said that they were committed to being environmentally aware did not necessarily have a significantly more positive perception of remanufactured goods.
Remanufactured goods, printer ink and toner cartridges in particular, are also cheaper than the original manufacturer’s products, while still meeting the same quality standards and being as reliable as the original product.
While the consumers’ perception of remanufacturing has a long way to go before it is changed, many businesses are seeing the benefits of remanufacturing. A recent study found that remanufacturing drives sustainability and growth in supply chains (see Study Finds That Remanufacturing Drives Sustainability for more information).
With the growth in the remanufacturing market, consumers can expect to see more reliable and higher quality remanufactured goods on the market. This may go a long way to changing the negative perceptions people have.