Study Shows That Printer Apps Are More Popular Than Tech Apps

13-10-2014 by

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It seems like the printer is here to stay. A new report has shown that apps for printers are downloaded more than apps for wearable technology.

App Annie, who specialises in app analytics, looked at 30 apps that require an external piece of hardware to work (including televisions, smartwatches and printers) on both the Apple App Store and the Google Play Store and looked at how many downloads each received this past August.

The findings showed that while wearable technology has received a lot of media hype recently, downloads for their required companion apps are low. However, apps for printer companies like HP, Epson and Kodak are downloaded more often.

The report divided these 30 apps into 6 categories, with the top 2 categories, Media and Productivity, accounting for about 70% of the downloads. Media apps included apps for televisions and cable boxes, while productivity included apps for printers.

This implies that people like to download the apps for things like printers and satellite TV boxes, even though they may not be required.

And we can see why. Being able to monitor your printer ink or toner cartridge levels, check up on your printing jobs or even order new printing supplies while you’re on the road is easy and convenient. Printer manufacturers are making sure that their printer apps are designed to make printing from your smart device as easy and intuitive as possible.

Nic Venter

About the author

Nic Venter+

 is the founder and director of He started the business in 2009 with the idea to sell ink and toner cartridges online and to provide you with a quality product, value for money and convenience. He regularly blogs on about printing and technology. Part of his philosophy is having fun and making sure that he and his team think everything ink, so you don't have to.

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